Laurel Wealth Planning LLC (Edina)

Name: Laurel Wealth Planning LLC
Address: 3300 Edinborough Way, Edina, MN, 55435
Telephone: 952-854-6250

Laurel Wealth Planning LLC is a large advisory firm based in Edina. It manages $161.48 million of regulatory assets for 645 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdiction of Minnesota.

Laurel Wealth Planning provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Laurel Wealth Planning: assets under management

The assets under management (AUM) of Laurel Wealth Planning LLC is $161.48 million. The firm's AUM has grown by 13% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $152.15 million in discretionary accounts and $9.33 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $270.25 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $113.74 thousand.

Laurel Wealth Planning has custody of $20.82 thousand in cash and securities for 2 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 61% of the total AUM. The second-largest asset type is exchange traded securities, which make up 28% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Laurel Wealth Planning LLC for their services and products based on a percentage of assets under management and hourly charges. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Laurel Wealth Planning serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Laurel Wealth Planning is high net worth individuals with 56 clients and $130.23 million of assets under management. Among the 10 most similar advisory firms, Laurel Wealth Planning has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $161.48 million for 137 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Laurel Wealth Planning doesn't advise any private funds.

Careers at Laurel Wealth Planning LLC

The company employs 8 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Laura Ann Kuntz	Sole member & chief compliance officer	1 Jan 1998	75% - 100%	1303890

Based in Edina

The principal office where Laurel Wealth Planning LLC performs its advisory services is located at 3300 Edinborough Way, Edina, MN 55435, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 952-854-6250 or by fax 952-854-6276. The normal business hours are 8:00 a.m to 4:30 p.m. on Monday - Friday. You can find more information about the New York firm at laurakuntz.com and its LinkedIn profile.