Keeler Thomas Management LLC (Orem)


Keeler Thomas Management LLC is a large advisory firm based in Orem. It manages $161.5 million of regulatory assets for 866 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Arizona, California, Texas, Utah, and Washington.

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Keeler Thomas Management provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and 1) wealth management 2) portfolio monitoring and review. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Keeler Thomas Management: assets under management

The assets under management (AUM) of Keeler Thomas Management LLC is $161.5 million. The firm's AUM has grown by 35% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $146 million in discretionary accounts and $15.5 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $171.76 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $968.75 thousand.
Keeler Thomas Management has custody of $65 million in cash and securities for 105 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 43% of the total AUM. The second-largest asset type is investment and business development companies, which make up 35% of the firm’s portfolio. Investments in cash and cash equivalents form 21% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Keeler Thomas Management LLC for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Keeler Thomas Management serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Keeler Thomas Management is high net worth individuals with 41 clients and $79.5 million of assets under management. Among the 10 most similar advisory firms, Keeler Thomas Management has the 2nd lowest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $161.5 million for 272 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Keeler Thomas Management doesn't advise any private funds.

Careers at Keeler Thomas Management LLC

The company employs 14 people that are either part- or full-time employees. 57 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Richard Keeler Jones Managing member 1 Dec 1989 25% - 50% 1047598
John Leonard Unice Managing member/chief compliance officer 1 Dec 1989 25% - 50% 868350
Charles Joseph Unice Managing member 1 Feb 2002 Other 1433701

Based in Orem

The principal office where Keeler Thomas Management LLC performs its advisory services is located at 1327 South 800 East, Orem, UT 84097, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 801-226-0800 or by fax 801-226-6152. The normal business hours are 8:00am to 5:00pm on Monday - Friday. You can find more information about the New York firm at keelerthomas.com.