Adviceperiod, LLC (Los Angeles)

Name: Adviceperiod, LLC
Address: 2121 Avenue Of The Stars, Los Angeles, CA, 90067
Telephone: 424-281-3600

Adviceperiod, LLC is a large advisory firm based in Los Angeles. It manages $2.87 billion of regulatory assets for 3,242 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of California, Maryland, Missouri, and 5 other states.

Adviceperiod provides financial planning services, portfolio management for individuals and small businesses, selection of other advisers, and core family office services. It prepares financial plans for approximately 764 clients. On top of advisory services, the firm doesn't engage in other business activities.

Adviceperiod: assets under management

The assets under management (AUM) of Adviceperiod, LLC is $2.87 billion. The firm's AUM has grown by 2483% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $2.86 billion in discretionary accounts and $2.91 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $884.81 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $581.21 thousand.

Adviceperiod has custody of $1.7 billion in cash and securities for 244 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 52% of the total AUM. The second-largest asset type is investment and business development companies, which make up 17% of the firm’s portfolio. Investments in state and local bonds form 16% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Adviceperiod, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Marc Russell serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Marc Russell is high net worth individuals with 339 clients and $2.66 billion of assets under management. Among the 7 most similar advisory firms, Adviceperiod has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $2.81 billion for 762 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Adviceperiod doesn't advise any private funds.

Careers at Adviceperiod, LLC

The company employs 70 people that are either part- or full-time employees. 69 percent of the employees work as investment advisers or researchers. 50 employees are registered as investment adviser representatives with the state securities authorities.

There are 2 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Marc Russell has been acting as President since 1 Nov 2013. Ann Shigemura Hildebrand joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Llc Openadvisor	Managing member	1 Nov 2013	75% - 100%	46-4104780
Jonathan Straub	Director and chief compliance officer	1 Nov 2013	Other	4858068
Marc Russell	Director	1 Nov 2013	Other	5020992
Jonathan Paul Straub	Director	1 Nov 2013	Other	4858068
Lawrence Kenneth Miles	Director	1 Mar 2015	Other	4549340
Ann Shigemura Hildebrand	Chief compliance officer	1 Dec 2016	Other	6740756

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Steven David Lockshin	Member	1 Nov 2013	75% - 100%	1557803

Based in Los Angeles

The principal office where Adviceperiod, LLC performs its advisory services is located at 2121 Avenue Of The Stars, Los Angeles, CA 90067, which is also the mailing address of the firm. An additional office of the firm is in East Greenwich, RI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 424-281-3600 or by fax 424-281-3601. The normal business hours are 8:00am - 5:00pm on Monday - Friday. You can find more information about the New York firm at adviceperiod.com.