Bluebay Asset Management LLP (London)
Bluebay Asset Management LLP is a large advisory firm based in London. It manages $59.28 billion of regulatory assets for 128 client accounts. It has been registered with the SEC as an adviser since 2012.
Bluebay Asset Management provides portfolio management for investment companies, portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and managed accounts. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.
Bluebay Asset Management: assets under management
The assets under management (AUM) of Bluebay Asset Management LLP is $59.28 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 63% since the beginning of its operation, and $56 billion of the total AUM is attributable to clients outside of the United States.
Investments
The firm invests in non-investment grade corporate bonds the most. They account for 26% of the total AUM. The second-largest asset type is sovereign bonds, which make up 19% of the firm’s portfolio. Investments in pooled investment vehicles form 13% of the total invested assets.Fees & Commissions
The advisory firm has several streams of revenue. Clients pay Bluebay Asset Management LLP for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.
What kind of clients Bluebay Asset Management serves?
The firm provides services to insurance companies, investment companies, charitable organizations, high net worth individuals, pooled investment vehicles, banking or thrift institutions, business development companies, corporations or other businesses, pension and profit sharing plans, state or municipal government entities, and sovereign wealth funds and foreign official institutions. The largest group of clients of Bluebay Asset Management is banking or thrift institutions with 132 clients and $13.85 billion of assets under management. Among the 8 most similar advisory firms, Bluebay Asset Management has the highest percentage of banking or thrift institutions out of all clients.
The amount of regulatory assets under management is $52.39 billion for 806 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 90% of the firm’s clients are foreign persons or businesses.
Bluebay Asset Management also advises several private funds. Namely, seven hedge funds and nine other private funds. The minimum investment commitment required of non-related persons ranges from $100,000 to $5,000,000.
Careers at Bluebay Asset Management LLP
The company employs 334 people that are either part- or full-time employees. 30 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.
There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.
Direct owners and executive officers
Indirect Owners
The SEC currently registers 1 indirect owner.Based in London
The principal office where Bluebay Asset Management LLP performs its advisory services is located at 77 Grosvenor Street, London, W1 K 3 Jr, which is also the mailing address of the firm. The firm also has an office outside of the United States.
You can reach the main office by calling the phone number +44 207 389 3700 or by fax +44 207 389 3499. The normal business hours are 08:00 - 17:30 gmt on Monday - Friday. You can find more information about the New York firm at bluebayinvest.com.
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