Capitalrock Financial, LLC (Naples)

Name: Capitalrock Financial, LLC
Address: 1016 Collier Center Way, Naples, FL, 34110
Telephone: (239) 260-9386

Capitalrock Financial, LLC is a large advisory firm based in Naples. It manages $281.52 million of regulatory assets for 1,148 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdiction of Florida.

Capitalrock Financial provides financial planning services and portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Capitalrock Financial: assets under management

The assets under management (AUM) of Capitalrock Financial, LLC is $281.52 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.

The firm manages $281.52 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $245.23 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 54% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 22% of the firm’s portfolio. Investments in investment and business development companies form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Capitalrock Financial, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Capitalrock Financial serves?

The firm provides services to individuals, high net worth individuals, and corporations or other businesses. The largest group of clients of Capitalrock Financial is high net worth individuals with 64 clients and $162.04 million of assets under management. Among the 8 most similar advisory firms, Capitalrock Financial has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $281.52 million for 623 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Capitalrock Financial doesn't advise any private funds.

Careers at Capitalrock Financial, LLC

The company employs 14 people that are either part- or full-time employees. 71 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kevin Glenn Simpson	Member	1 Jan 2017	50% - 75%	2250499
Joanna M Irons	Member	1 Jan 2017	50% - 75%	5900677
Brian Joseph Bruneau	Chief compliance officer	1 Sep 2017	Other	2168870

Based in Naples

The principal office where Capitalrock Financial, LLC performs its advisory services is located at 1016 Collier Center Way, Naples, FL 34110, which is also the mailing address of the firm. An additional office of the firm is in St. Augustine, FL. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (239) 260-9386. The normal business hours are 9:00 am - 5:00 pm or appointment on Monday - Friday. You can find more information about the New York firm at napleswealthplanning.com.