Princeton Advisory Wealth Management, LLC (Princeton)

Princeton Advisory Wealth Management, LLC is a related adviser based in Princeton. It manages $9.59 million of regulatory assets for 25 client accounts. It has been registered with the SEC as an adviser since 2013 and has operated in the jurisdictions of New Jersey and Texas.

Princeton Advisory Wealth Management provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Princeton Advisory Wealth Management: assets under management

The assets under management (AUM) of Princeton Advisory Wealth Management, LLC is $9.59 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 16% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $9.59 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $383.77 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 100% of the total AUM.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Princeton Advisory Wealth Management, LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Princeton Advisory Wealth Management serves?

The firm provides services to individuals, high net worth individuals, and pooled investment vehicles. The largest group of clients of Princeton Advisory Wealth Management is high net worth individuals with 20 clients and $8.97 million of assets under management. Among the 4 most similar advisory firms, Princeton Advisory Wealth Management has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $9.59 million for 25 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Princeton Advisory Wealth Management doesn't advise any private funds.

Careers at Princeton Advisory Wealth Management, LLC

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Joy Ann Sheehan	Chief compliance officer	1 Sep 2011	Other	5102764
Inc. Princeton Advisory Group	Member	1 Sep 2011	25% - 50%	129108
Munish Sood	Ceo/cio	1 Sep 2011	50% - 75%	2805974
Munish Sood	Non managing partner	1 Sep 2018	50% - 75%	2805974

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Munish Sood	Shareholder	1 Feb 2006	75% - 100%	2805974

Based in Princeton

The principal office where Princeton Advisory Wealth Management, LLC performs its advisory services is located at 700 Alexander Park, Princeton, NJ 08540 The mailing address of the firm is 700 Alexander Park, Princeton, NJ 08540. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 609-642-4200 or by fax 609-514-0330. The normal business hours are 9:00 - 5:00 on Monday - Friday.