Serent Capital Management Company, L.L.C. (San Francisco)

Name: Serent Capital Management Company, L.L.C.
Address: 3 Embarcadero Center, San Francisco, CA, 94111
Telephone: 415-343-1050

Serent Capital Management Company, L.L.C. is a large advisory firm based in San Francisco. It manages $1.33 billion of regulatory assets for 7 client accounts. It has been registered with the SEC as an adviser since 2012 and has operated in the jurisdictions of California and Texas.

Serent Capital Management Company, L.L.C provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Serent Capital Management Company, L.L.C: assets under management

The assets under management (AUM) of Serent Capital Management Company, L.L.C. is $1.33 billion, all of which is managed in discretionary accounts. The firm's AUM has grown by 476% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $1.33 billion in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $190.06 million each.

Serent Capital Management Company, L.L.C has custody of $24.8 million in cash and securities for 7 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Serent Capital Management Company, L.L.C. for their services and products based on a percentage of assets under management and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Serent Capital Management Company, L.L.C serves?

The only and largest group of clients of Serent Capital Management Company, L.L.C is pooled investment vehicles with 7 clients and $1.33 billion of assets under management. Among the 9 most similar advisory firms, Serent Capital Management Company, L.L.C has the 5th highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $1.33 billion for 7 clients. None of the firm’s clients are foreign persons or businesses.

Serent Capital Management Company, L.L.C also advises several private funds. Namely, seven private equity funds. The minimum investment commitment required of non-related persons ranges from $10,000 to $1,000,000.

Careers at Serent Capital Management Company, L.L.C.

The company employs 46 people that are either part- or full-time employees. 89 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Kevin Alan Frick	Managing member	1 Mar 2008	50% - 75%	6023050
David Paul Kennedy	Managing member	1 Mar 2008	50% - 75%	6023052
Mark Tsun Lien Shang	Chief compliance officer and chief financial officer	1 Mar 2008	Other	6023053
Lance William Fenton	Partner	1 May 2014	Other	6776671
Lance W Fenton	Partner	1 May 2014	Other	6776671
Amy Hufft Abbott	Chief financial officer and chief compliance officer	1 Jun 2016	Other	6456142

Based in San Francisco

The principal office where Serent Capital Management Company, L.L.C. performs its advisory services is located at 3 Embarcadero Center, San Francisco, CA 94111, which is also the mailing address of the firm. An additional office of the firm is in Austin, TX. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 415-343-1050 or by fax 415-343-1051. The normal business hours are 9:00 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at serentcapital.com.