Creative Planning, Inc. (Overland Park)

Name: Creative Planning, Inc.
Address: 5454 W. 110 Th Street, Overland Park, KS, 66211
Telephone: (866) 909-5148

Creative Planning, Inc. is a large advisory firm based in Overland Park. It manages $43.44 billion of regulatory assets for 98,569 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 49 other states.

Creative Planning provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and pension consulting services. It prepares financial plans for approximately 8,100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Creative Planning: assets under management

The assets under management (AUM) of Creative Planning, Inc. is $43.44 billion. The firm's AUM has grown by 124003% since the beginning of its operation, and $14.71 million of the total AUM is attributable to clients outside of the United States.

The firm manages $41.8 billion in discretionary accounts and $1.63 billion in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $432.27 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $875.28 thousand.

Creative Planning has custody of $23.36 billion in cash and securities for 43,375 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 66% of the total AUM. The second-largest asset type is investment and business development companies, which make up 10% of the firm’s portfolio. Investments in state and local bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Creative Planning, Inc. for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Peter Alex Mallouk serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Peter Alex Mallouk is high net worth individuals with 6,604 clients and $21.69 billion of assets under management. Among the 10 most similar advisory firms, Creative Planning has the highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $43.44 billion for 36,775 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Creative Planning doesn't advise any private funds.

Careers at Creative Planning, Inc.

The company employs 488 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 366 employees are registered as investment adviser representatives with the state securities authorities.

There are 6 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Peter Alex Mallouk has been acting as President since 1 Dec 2003. James Richard Williams has served as the Chief Investment Officer since 1 Mar 2012. Jonathan Michael Knapp joined the executive team most recently as the Chief Operations Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
David Faubion Hokanson	President	1 Oct 1982	75% - 100%	248234
Jeanne M Hokanson	Vice president, secretary and treasurer	1 Dec 1996	Other	4414745
Peter Alex Mallouk	President/secretary	1 Dec 2003	75% - 100%	4508063
David Faubion Hokanson	Shareholder	1 Dec 2003	50% - 75%	2718821
Leonard Cacchio	Chief compliance officer	1 Jan 2005	Other	1304838
Molly Marie Rothove	Vice president	1 Feb 2005	Other	4619369
James Richard Williams	Chief compliance officer	1 Aug 2006	Other	4165461
James Andrew Dewitt	Chief compliance officer	1 Mar 2012	Other	5382487
James Richard Williams	Chief investment officer	1 Mar 2012	Other	4165461
Mjg Irrevocable Trust Dated 1 1 14	Direct owner	1 Jan 2014	Other	xxx-xx-xxxx
Ajay Kumar Gupta	Chief of investment strategy	1 Mar 2016	Other	4294634
Anthony Jay Robbins	Chief of investor psychology	1 Mar 2016	Other	2128294
Jonathan D Clements	Director of financial education	1 Jun 2016	Other	5511528
Jonathan David Clements	Director of financial education	1 Jun 2016	Other	5511528
Jane Bryant Quinn	Director of fiduciary advice	1 Jan 2017	Other	6744936
Charles Christopher Cox	Director of regulatory governance	1 Jan 2017	Other	6744951
Christopher Cox	Director of regulatory governance	1 Jan 2017	Other	6744951
Kenneth Richard Pyle	Chief compliance officer	1 Oct 2017	Other	2355870
Jonathan Michael Knapp	Chief operations officer	1 Jul 2018	Other	6364440

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Alexander George Mallouk	Trustee	1 Jan 2014	Other	6297183

Based in Overland Park

The principal office where Creative Planning, Inc. performs its advisory services is located at 5454 W. 110 Th Street, Overland Park, KS 66211, which is also the mailing address of the firm. An additional office of the firm is in Cincinnati, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (866) 909-5148 or by fax (888) 243-9402. The normal business hours are 8:00 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at thinkingbeyond.com.