Froley Revy Investment Co Inc. (Los Angeles)


Froley Revy Investment Co Inc. is a large advisory firm based in Los Angeles. It manages $778.1 million of regulatory assets for 34 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Alabama, Alaska, Arizona, and 47 other states.

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Froley Revy Investment provides portfolio management for individuals and small businesses, portfolio management for pooled investment vehicles, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Froley Revy Investment: assets under management

The assets under management (AUM) of Froley Revy Investment Co Inc. is $778.1 million. The firm's AUM has gone down by -66% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $744.97 million in discretionary accounts and $33.13 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $24.03 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $11.04 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Froley Revy Investment Co Inc. for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Froley Revy Investment Co Inc.

George Arthur Froley has been acting as President since 1 May 2000. Michael Revy joined the executive team most recently as the Director.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Southwest Asset Management Company Parent company 1 Jan 1975 75% - 100% 95-2931676
David Johnson Chief operating officer 1 Oct 1998 Other 2238401
George Arthur Froley Chairman 1 May 2000 Other 1554752
Karin Andrea Oconnell President/ceo 1 May 2000 Other 1704126
First Republic Bank Parent company 1 May 2002 75% - 100% 88-0157485
Edward Joseph Dobranski Director 1 Sep 2002 Other 4298121
James H. Herbert Director 1 Sep 2002 Other 4371221
Katherine August Dewilde Director 1 Sep 2002 Other 4298050
Melinda Gordon Director 1 Feb 2003 Other 1580301
Ann L Houlihan Chief compliance officer 1 Sep 2004 Other 4867286
Ravi Malik Director 1 Jun 2005 Other 2677071
Michael Revy Director 1 Dec 2007 25% - 50% xxx-xx-xxxx

Based in Los Angeles

The principal office where Froley Revy Investment Co Inc. performs its advisory services is located at 10850 Wilshire Blvd, Los Angeles, CA 90024, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 310-208-4938 or by fax 310-209-4928. The normal business hours are 7:00am to 4:00 pm on Monday - Friday. You can find more information about the New York firm at www.froleyrevy.com.