Global Asset Alternatives, LLC (Atlanta)


Global Asset Alternatives, LLC is a large advisory firm based in Atlanta. It manages $233.5 million of regulatory assets for 21 client accounts. It has been registered with the SEC as an adviser since 2002 and has operated in the jurisdiction of Georgia.

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Global Asset Alternatives provides portfolio management for pooled investment vehicles, pension consulting services, and market timing services. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Global Asset Alternatives: assets under management

The assets under management (AUM) of Global Asset Alternatives, LLC is $233.5 million. The firm's AUM has grown by 14% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $33.5 million in discretionary accounts and $200 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.68 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $200 million.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Global Asset Alternatives, LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

Careers at Global Asset Alternatives, LLC

James David Deshong joined the executive team most recently as the Cfo.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Dennis Eugene Pemberton Chief executive officer 1 Apr 2001 75% - 100% 2864254
Susan Swindell Carrow Executive officer 1 Apr 2001 Other 1139471
Inc. Aflac Member 1 Apr 2001 Other 58-1167100
Catherine Mary Sullivan Managing director 1 Jul 2002 Other 872994
James David Deshong Cfo 1 Jan 2003 Other 4650005
Dennis Eugene Pemberton Chief compliance officer 1 Sep 2004 25% - 50% 2864254

Based in Atlanta

The principal office where Global Asset Alternatives, LLC performs its advisory services is located at 1230 Peachtree Street, Atlanta, GA 30309, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-347-8430 or by fax 404-347-8420. The normal business hours are 8:30-5:00 on Monday - Friday. You can find more information about the New York firm at www.gaa-llc.com.