Surevest Inc. (Phoenix)

Name: Surevest Inc.
Address: 2425 E. Camelback Road, Phoenix, AZ, 85016
Telephone: 480-272-7116

Surevest Inc. is a large advisory firm based in Phoenix. It manages $335.56 million of regulatory assets for 692 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Arizona, California, Colorado, and 8 other states.

Surevest provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and model management & private family cfo services. It prepares financial plans for less than 10 clients. On top of advisory services, the firm also engages as notary.

Surevest: assets under management

The assets under management (AUM) of Surevest Inc. is $335.56 million. The firm's AUM has grown by 202% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $328.53 million in discretionary accounts and $7.03 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $505.42 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $167.38 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 72% of the total AUM. The second-largest asset type is pooled investment vehicles, which make up 15% of the firm’s portfolio. Investments in state and local bonds form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Surevest Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Surevest serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Surevest is individuals with 212 clients and $195.21 million of assets under management. Among the 10 most similar advisory firms, Surevest has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $329.41 million for 267 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Surevest doesn't advise any private funds.

Careers at Surevest Inc.

The company employs 8 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 8 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert J Luna	Chief executive officer, chief investment officer, and cco	1 Jan 2002	75% - 100%	3165706

Based in Phoenix

The principal office where Surevest Inc. performs its advisory services is located at 2425 E. Camelback Road, Phoenix, AZ 85016, which is also the mailing address of the firm. An additional office of the firm is in Las Vegas, NV. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 480-272-7116 or by fax 480-272-7118. The normal business hours are 8:00 am - 4:00 pm on Monday - Friday. You can find more information about the New York firm at svwealth.com and its LinkedIn profile.