Rede Wealth, LLC (Charlottesville)

Name: Rede Wealth, LLC
Address: 609 West Main Street, Charlottesville, VA, 22903
Telephone: (434) 974-3500

Rede Wealth, LLC is a large advisory firm based in Charlottesville. It manages $139.13 million of regulatory assets for 481 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdictions of California, District of Columbia, Florida, and 8 other states.

Rede Wealth provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rede Wealth: assets under management

The assets under management (AUM) of Rede Wealth, LLC is $139.13 million. The firm's AUM has grown by 35% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $100.13 million in discretionary accounts and $39 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $420.73 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $160.49 thousand.

Rede Wealth has custody of $65 million in cash and securities for 80 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 60% of the total AUM. The second-largest asset type is exchange traded securities, which make up 20% of the firm’s portfolio. Investments in cash and cash equivalents form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rede Wealth, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rede Wealth serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Rede Wealth is high net worth individuals with 22 clients and $75.35 million of assets under management. Among the 7 most similar advisory firms, Rede Wealth has the 2nd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $139.13 million for 211 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rede Wealth doesn't advise any private funds.

Careers at Rede Wealth, LLC

The company employs 4 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Charles Almy joined the executive team most recently as the Member.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Charles Almy	Member	1 Jan 2015	25% - 50%	700043
Matthew H Dawson	Member and chief operating officer	1 Jan 2015	25% - 50%	5439923
Jean Elizabeth Carlin	Chief compliance officer	1 Jan 2015	Other	1825199
Llc Leviathan Capital Ventures	Member	1 Jan 2015	25% - 50%	46-2467443
Stephen James Mcnaughton	Chief executive officer	1 Jan 2015	Other	4418671

Based in Charlottesville

The principal office where Rede Wealth, LLC performs its advisory services is located at 609 West Main Street, Charlottesville, VA 22903, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (434) 974-3500 or by fax (434) 974-3510. The normal business hours are 8:30 am - 4:30 pm on Monday - Friday. You can find more information about the New York firm at redewealth.com.