Lifeplan Financial Advisory Group, LLC (Rochester Hills)

Name: Lifeplan Financial Advisory Group, LLC
Address: 1055 South Boulevard E., Rochester Hills, MI, 48307
Telephone: 248-299-4300

Lifeplan Financial Advisory Group, LLC is a large advisory firm based in Rochester Hills. It manages $102 million of regulatory assets for 635 client accounts. It has been registered with the SEC as an adviser since 2006 and has operated in the jurisdictions of Florida, Michigan, and Texas.

Lifeplan Financial Advisory Group provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Lifeplan Financial Advisory Group: assets under management

The assets under management (AUM) of Lifeplan Financial Advisory Group, LLC is $102 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 275% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $102 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $160.63 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 84% of the total AUM. The second-largest asset type is exchange traded securities, which make up 11% of the firm’s portfolio. Investments in cash and cash equivalents form 3% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Lifeplan Financial Advisory Group, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Lifeplan Financial Advisory Group serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Lifeplan Financial Advisory Group is individuals with 153 clients and $66 million of assets under management. Among the 7 most similar advisory firms, Lifeplan Financial Advisory Group has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $102 million for 182 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Lifeplan Financial Advisory Group doesn't advise any private funds.

Careers at Lifeplan Financial Advisory Group, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Keith Allen Barr	Managing member and chief compliance officer	1 May 2004	50% - 75%	2259149
Catherine S. Gearig	Managing member	1 Jan 2013	25% - 50%	4711521

Based in Rochester Hills

The principal office where Lifeplan Financial Advisory Group, LLC performs its advisory services is located at 1055 South Boulevard E., Rochester Hills, MI 48307, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 248-299-4300 or by fax 248-299-4303. The normal business hours are 9:00 - 5:00 (et) on Monday - Friday. You can find more information about the New York firm at lfg-online.com.