Peloton Equity LLC (Greenwich)


Peloton Equity LLC is a large advisory firm based in Greenwich. It manages $336.96 million of regulatory assets for 7 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdiction of Connecticut.

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Peloton Equity provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Peloton Equity: assets under management

The assets under management (AUM) of Peloton Equity LLC is $336.96 million, all of which is managed in discretionary accounts. The company doesn't manage any assets belonging to foreign clients.


The firm manages $336.96 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $48.14 million each.
Peloton Equity has custody of $336.96 million in cash and securities for 7 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Peloton Equity LLC for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Peloton Equity serves?

The only and largest group of clients of Peloton Equity is pooled investment vehicles with 7 clients and $336.96 million of assets under management. Among the 12 most similar advisory firms, Peloton Equity has the highest percentage of pooled investment vehicles out of all clients.


The amount of regulatory assets under management is $336.96 million for 7 clients. None of the firm’s clients are foreign persons or businesses.

Peloton Equity also advises several private funds. Namely, seven private equity funds. The minimum investment commitment required of non-related persons ranges from $50,000 to $5,000,000.

Careers at Peloton Equity LLC

The company employs 5 people that are either part- or full-time employees. 80 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Carlos Antonio Ferrer Managing member 1 Aug 2014 50% - 75% 858964
Theodore Brewster Lundberg Managing member 1 Aug 2014 50% - 75% 6389298
Nicole Lourine Sansone Chief compliance officer 1 Apr 2018 Other 6179588

Based in Greenwich

The principal office where Peloton Equity LLC performs its advisory services is located at 66 Field Point Road, Greenwich, CT 06830, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 203-532-8011 or by fax 203-532-8016. The normal business hours are 9 - 5 on Monday - Friday. You can find more information about the New York firm at pelotonequity.com/.