Cra Financial Services, L.L.C. (Northfield)

Name: Cra Financial Services, L.L.C.
Address: 332 Tilton Road, Northfield, NJ, 08225
Telephone: 609-380-3500

Cra Financial Services, L.L.C. is a large advisory firm based in Northfield. It manages $633.63 million of regulatory assets for 2,232 client accounts. It has been registered with the SEC as an adviser since 2005 and has operated in the jurisdictions of Florida, New Jersey, New York, and Pennsylvania.

Cra Financial Services, L.L.C provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, and selection of other advisers. It prepares financial plans for approximately 600 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cra Financial Services, L.L.C: assets under management

The assets under management (AUM) of Cra Financial Services, L.L.C. is $633.63 million. The firm's AUM has grown by 900% since the beginning of its operation, and $2.57 million of the total AUM is attributable to clients outside of the United States.

The firm manages $158.39 million in discretionary accounts and $475.24 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $402.02 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $258.56 thousand.

Cra Financial Services, L.L.C has custody of $230.24 million in cash and securities for 273 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 66% of the total AUM. The second-largest asset type is exchange traded securities, which make up 12% of the firm’s portfolio. Investments in cash and cash equivalents form 10% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cra Financial Services, L.L.C. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cra Financial Services, L.L.C serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Cra Financial Services, L.L.C is high net worth individuals with 118 clients and $339.29 million of assets under management. Among the 7 most similar advisory firms, Cra Financial Services, L.L.C has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $633.63 million for 574 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 1% of the firm’s clients are foreign persons or businesses.

Cra Financial Services, L.L.C doesn't advise any private funds.

Careers at Cra Financial Services, L.L.C.

The company employs 12 people that are either part- or full-time employees. 50 percent of the employees work as investment advisers or researchers. 6 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Matthew John Reynolds	Managing member	1 Aug 1999	25% - 50%	3153455
Therese M Connell	Member	1 Aug 1999	Other	3153457
Thomas Edward Reynolds	Managing member / chief compliance officer	1 Aug 1999	25% - 50%	3152986
Frank Pelosi	Member	1 Aug 1999	Other	4627121
Donna Hart Buzby	Member	1 Aug 1999	Other	3153466
Richard Aurelio Continisio	Member	1 Aug 1999	Other	4627211
Lois June Fried	Member	1 Aug 1999	Other	4627214
Terri Lynn Marakos	Member	1 Aug 1999	Other	4627227
Robert Donald Reynolds	Managing member	1 Aug 1999	25% - 50%	4627116
Robert R. Linzner	Member	1 Aug 1999	Other	4627225
Robert John Reynolds	Member	1 Aug 1999	Other	4627228
Donna Savastani	Chief compliance officer	1 Jan 2018	Other	4614453

Based in Northfield

The principal office where Cra Financial Services, L.L.C. performs its advisory services is located at 332 Tilton Road, Northfield, NJ 08225, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 609-380-3500 or by fax 609-641-7333. The normal business hours are 9:00am-5:00pm on Monday - Friday. You can find more information about the New York firm at crafinancial.com.