Greenlake Asset Management LLC (South Pasadena)

Name: Greenlake Asset Management LLC
Address: 1416 El Centro St #200, South Pasadena, CA, 91030
Telephone: 626-529-1080

Greenlake Asset Management LLC is a large advisory firm based in South Pasadena. It manages $232.89 million of regulatory assets for 2 client accounts. It has been registered with the SEC as an adviser since 2019 and has operated in the jurisdiction of California.

Greenlake Asset Management provides portfolio management for pooled investment vehicles. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Greenlake Asset Management: assets under management

The assets under management (AUM) of Greenlake Asset Management LLC is $232.89 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $232.89 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $116.44 million each.

Greenlake Asset Management has custody of $232.89 million in cash and securities for 2 clients in total but doesn’t act as a qualified custodian.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Greenlake Asset Management LLC for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Greenlake Asset Management serves?

The only and largest group of clients of Greenlake Asset Management is pooled investment vehicles with 2 clients and $232.89 million of assets under management. Among the 8 most similar advisory firms, Greenlake Asset Management has the highest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $232.89 million for 2 clients. None of the firm’s clients are foreign persons or businesses.

Greenlake Asset Management also advises several private funds. Namely, two real estate funds. The minimum investment commitment required of non-related persons ranges from $100,000 to $500,000.

Careers at Greenlake Asset Management LLC

The company employs 13 people that are either part- or full-time employees. 46 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Peter T Chang	Managing principal	1 Nov 2017	Other	2938807
Paul Diamond	Coo & chief compliance officer	1 Dec 2017	Other	6889142
Grun Assets Llc	Owner	1 Jun 2018	75% - 100%	xxx-xx-xxxx

Indirect Owners

The SEC currently registers 2 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Peter T Chang	Sole member	1 Jun 2018	75% - 100%	2938807
Central Partners Llc	Owner	1 Jun 2018	75% - 100%	xxx-xx-xxxx

Based in South Pasadena

The principal office where Greenlake Asset Management LLC performs its advisory services is located at 1416 El Centro St #200, South Pasadena, CA 91030, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 626-529-1080 or by fax 626-371-9220. The normal business hours are 9am - 5pm on Monday - Friday. You can find more information about the New York firm at greenlakefund.com/.