Magnolia Financial Planning Services, Inc. (Seneca)

Magnolia Financial Planning Services, Inc. is a large advisory firm based in Seneca. It manages $100.31 million of regulatory assets for 226 client accounts. It has been registered with the SEC as an adviser since 2007 and has operated in the jurisdictions of Florida, Georgia, North Carolina, and South Carolina.

Magnolia Financial Planning Services provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Magnolia Financial Planning Services: assets under management

The assets under management (AUM) of Magnolia Financial Planning Services, Inc. is $100.31 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 172% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $100.31 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $443.86 thousand each.

Investments

The firm invests in investment and business development companies the most. They account for 60% of the total AUM. The second-largest asset type is investment grade corporate bonds, which make up 27% of the firm’s portfolio. Investments in exchange traded securities form 8% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Magnolia Financial Planning Services, Inc. for their services and products based on a percentage of assets under management, hourly charges, and commissions. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Magnolia Financial Planning Services serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Magnolia Financial Planning Services is high net worth individuals with 40 clients and $62.31 million of assets under management. Among the 12 most similar advisory firms, Magnolia Financial Planning Services has the 3rd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $100.31 million for 226 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Magnolia Financial Planning Services doesn't advise any private funds.

Careers at Magnolia Financial Planning Services, Inc.

The company employs 4 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robby Thomas Bryant	President, chief compliance officer	1 Nov 1998	50% - 75%	2948042
Patricia Ann Landry	Vice-president	1 Nov 1998	50% - 75%	5082968
Jason Sidney White	Vice-president	1 Feb 2016	Other	5460559

Based in Seneca

The principal office where Magnolia Financial Planning Services, Inc. performs its advisory services is located at 414 Old Clemson Highway, Seneca, SC 29672, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 864-886-9766 or by fax 864-886-9767. The normal business hours are 9-5 on Monday - Friday.