First Financial Advisory Services Inc (Westerly)


First Financial Advisory Services Inc is a large advisory firm based in Westerly. It manages $154.28 million of regulatory assets for 1,408 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of California, Connecticut, Florida, and 11 other states.

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First Financial Advisory Services provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 499 clients. On top of advisory services, the firm doesn't engage in other business activities.

First Financial Advisory Services: assets under management

The assets under management (AUM) of First Financial Advisory Services Inc is $154.28 million. The company doesn't manage any assets belonging to foreign clients.

Investments

The firm invests in non-exchange traded securities the most. They account for 53% of the total AUM. The second-largest asset type is exchange traded securities, which make up 15% of the firm’s portfolio. Investments in other assets form 14% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay First Financial Advisory Services Inc for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Commissions are paid and earned by the adviser when a trade or a sales of an investment is made. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients William Boyd Mason serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of William Boyd Mason is individuals with 595 clients and $110.41 million of assets under management. Among the 11 most similar advisory firms, First Financial Advisory Services has the 4th highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $153.04 million for 623 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

First Financial Advisory Services doesn't advise any private funds.

Careers at First Financial Advisory Services Inc

The company employs 6 people that are either part- or full-time employees. 83 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

William Boyd Mason has been acting as President since 1 Jan 1984. Geraldine Butera Cunningham joined the executive team most recently as the President, Treasurer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
William Boyd Mason President 1 Jan 1974 75% - 100% 849542
William Boyd Mason President 1 Jan 1984 75% - 100% 849542
Geraldine Butera Cunningham Vice-president 1 May 1985 Other 1093600
Benjamin Wright Krikorian Vice-president 1 Jul 1998 Other 2442669
Geraldine Butera Cunningham Chief compliance officer 1 Jul 2004 Other 1093600
Jeffrey Ian Kahn Chief compliance officer 1 Jan 2007 Other 2041481
Geraldine Butera Cunningham President, treasurer 1 Jan 2012 75% - 100% 1093600
Matthew Joseph Cunningham Chief compliance officer, secretary 1 Jan 2012 Other 5298864
David John Cunningham Vice-president 1 Jan 2012 Other 4803467

Based in Westerly

The principal office where First Financial Advisory Services Inc performs its advisory services is located at 85 Beach Street, Westerly, RI 02891, which is also the mailing address of the firm. An additional office of the firm is in Falls Church, VA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 401-596-0193 or by fax 401-596-0195. The normal business hours are 8:30am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at firstfinancialadvisory.com/.