Hewins Financial Advisors, LLC (Milwaukee)


Hewins Financial Advisors, LLC is a large advisory firm based in Milwaukee. It manages $3.21 billion of regulatory assets for 5,234 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Arizona, California, Colorado, and 26 other states.

Hewins Financial Advisors provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, and selection of other advisers. It prepares financial plans for approximately 1,000 clients. On top of advisory services, the firm doesn't engage in other business activities.

Hewins Financial Advisors: assets under management

The assets under management (AUM) of Hewins Financial Advisors, LLC is $3.21 billion. The firm's AUM has grown by 72% since the beginning of its operation, and $3.43 million of the total AUM is attributable to clients outside of the United States.

The firm manages $2.54 billion in discretionary accounts and $673.89 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $495.73 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $5.76 million.
Hewins Financial Advisors has custody of $587.97 million in cash and securities for 381 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 85% of the total AUM. The second-largest asset type is exchange traded securities, which make up 8% of the firm’s portfolio. Investments in state and local bonds form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Hewins Financial Advisors, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Roger Colburn Hewins serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, corporations or other businesses, and pension and profit sharing plans. The largest group of clients of Roger Colburn Hewins is individuals with 1,521 clients and $1.3 billion of assets under management. Among the 8 most similar advisory firms, Hewins Financial Advisors has the 2nd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $3.2 billion for 1,788 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Hewins Financial Advisors doesn't advise any private funds.

Careers at Hewins Financial Advisors, LLC

The company employs 60 people that are either part- or full-time employees. 75 percent of the employees work as investment advisers or researchers. 45 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Roger Colburn Hewins has been acting as President since 1 Oct 1999. John Matthew Bussel has served as the Chief Investment Officer since 1 Jan 2016. Rafia Khushbakht Hasan joined the executive team most recently as the Chief Investment Officer.

Direct owners and executive officers


Name Entity Date acquired Ownership Employer ID
Naomi Ramsden Vice president 1 Aug 1999 Other 4359258
Roger Colburn Hewins Member/president 1 Oct 1999 25% - 50% 2205798
Roger Hewins Member/president 1 Oct 1999 75% - 100% 2205798
Ryan Family Limited Partnership Member 1 Mar 2000 Other 36-4266303
Llc Wipfli Financial Member 1 Jul 2000 50% - 75% 39-1947134
The Advisory Group Of San Francisco Member 1 Jul 2001 Other 94-3339091
Naomi Robinson Ramsden Chief compliaince officer 1 Feb 2004 Other 4359258
Keley Renee Petersen Chief operating officer 1 Aug 2004 Other 1738238
John Matthew Bussel Member 1 Jul 2005 Other 2838167
Martha Roberts Post Chief operating officer, chief investment officer 1 Dec 2008 Other 2719987
Diane Unwin Kelvie Chief compliance officer 1 Mar 2012 Other 6138499
Julie Rae Nichols Chief financial officer 1 Apr 2014 Other 4549106
John Matthew Bussel Chief investment officer 1 Jan 2016 Other 2838167
Gennady Bekasov Chief compliance officer 1 Oct 2016 Other 5240357
Rafia Khushbakht Hasan Chief investment officer 1 Nov 2017 Other 4671801

Indirect Owners

The SEC currently registers 5 indirect owners.

Name Entity Date acquired Ownership Employer ID
Wipfli Llp Sole member of wipfli financial, llc 1 Jul 2000 75% - 100% 39-0758449
Mike Ryan Owner 1 Jul 2000 75% - 100% 1693798
Llp Wipfli Ullrich Bertelson Sole member of wipfli financial, llc 1 Jul 2000 75% - 100% 99-9999999
Roger Bruce Patterson President 1 Jul 2000 75% - 100% 357986
Roger Colburn Hewins President/ceo of wipfli financial, llp 1 Jan 2013 Other 2205798

Based in Milwaukee

The principal office where Hewins Financial Advisors, LLC performs its advisory services is located at 10000 Innovation Drive, Milwaukee, WI 53226, which is also the mailing address of the firm. An additional office of the firm is in Wausau, WI. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 414-431-9300 or by fax 414-431-9303. The normal business hours are 8:00 am to 5:00 pm central standard time on Monday - Friday. You can find more information about the New York firm at hewinsfinancial.com.